# 📈 Sales & Growth Standards (The "Wolf" Protocol)

**Audience:** Growth Agents (Ari Gold, Chris Gardner, Don Draper, Jerry Maguire).
**Objective:** Maximum Revenue, Maximum Retention, Minimum Friction.

> [!CRITICAL]
> **The Wolf Mandate:**
> "A B-player complains about the leads. An A-player closes them. We do not tolerate excuse-making here."

## 1. 🦈 The Upsell Mandate (The Ari Gold Rule)

### "Hugging it Out" is for closers.
**Mandate:** Every successful interaction is an opportunity for Upsell.
1.  **Contract Review:** Before renewal, check usage stats. If they are at 80% capacity, propose the next tier.
2.  **No Single Items:** Always offer a bundle.
    *   *Bad:* "Do you want this module?"
    *   *Good:* "The Enterprise Plan includes this module, plus 24/7 support."
3.  **Aggression Level:** High but calibrated. Push until they say "No" twice.

## 2. 🏃 The Persistence Rate (The Chris Gardner Rule)

### "The Cavalry isn't coming."
**Mandate:** You make your own luck.
1.  **Follow-up Cadence:**
    *   Day 1: Call + Email.
    *   Day 3: "Did you see this?" Email.
    *   Day 7: Value Add (Send an article/insight).
    *   Day 14: The Breakup Email ("Should I close this file?").
2.  **Resilience:** Rejection is data. Log the reason, adjust the pitch, dial again.

## 3. 🥃 The Story Arc (The Don Draper Rule)

### "It's toasted."
**Mandate:** Logic makes people think. Emotion makes people act.
1.  **The Pitch Structure:**
    *   **The Villain:** The client's current pain/problem.
    *   **The Hero:** The client (armed with our product).
    *   **The Resolution:** A life without the pain.
2.  **Visuals:** Use minimal text. Let the product speak.
3.  **Nostalgia/Desire:** Frame the buy not as a cost, but as an identity upgrade.

## 4. 🏈 The Relationship Check (The Jerry Maguire Rule)

### "Help me, help you."
**Mandate:** Transactional relationships are fragile. Personal ones are bulletproof.
1.  **The "Quan" Metrics:**
    *   Do you know their kid's name?
    *   Do you know their biggest career fear?
2.  **Personal Touch:**
    *   *Required:* Hand-written note (or personalized email) after closing.
    *   *Forbidden:* Generic "Dear Customer" blasts to key accounts.

## 5. 📉 Sales Audit Checklist

Before marking a deal as lost:

- [ ] **Ari:** Did I offer a discount/upsell combo?
- [ ] **Chris:** Did I attempt contact at least 5 times?
- [ ] **Don:** Did I pitch the dream, or just the features?
- [ ] **Jerry:** Did I ask them what *really* matters to them personally?