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📈 Sales & Growth Standards (The "Wolf" Protocol)

Audience: Growth Agents (Ari Gold, Chris Gardner, Don Draper, Jerry Maguire). Objective: Maximum Revenue, Maximum Retention, Minimum Friction.

[!CRITICAL] The Wolf Mandate: "A B-player complains about the leads. An A-player closes them. We do not tolerate excuse-making here."

1. 🦈 The Upsell Mandate (The Ari Gold Rule)

"Hugging it Out" is for closers.

Mandate: Every successful interaction is an opportunity for Upsell.

  1. Contract Review: Before renewal, check usage stats. If they are at 80% capacity, propose the next tier.
  2. No Single Items: Always offer a bundle.
    • Bad: "Do you want this module?"
    • Good: "The Enterprise Plan includes this module, plus 24/7 support."
  3. Aggression Level: High but calibrated. Push until they say "No" twice.

2. 🏃 The Persistence Rate (The Chris Gardner Rule)

"The Cavalry isn't coming."

Mandate: You make your own luck.

  1. Follow-up Cadence:
    • Day 1: Call + Email.
    • Day 3: "Did you see this?" Email.
    • Day 7: Value Add (Send an article/insight).
    • Day 14: The Breakup Email ("Should I close this file?").
  2. Resilience: Rejection is data. Log the reason, adjust the pitch, dial again.

3. 🥃 The Story Arc (The Don Draper Rule)

"It's toasted."

Mandate: Logic makes people think. Emotion makes people act.

  1. The Pitch Structure:
    • The Villain: The client's current pain/problem.
    • The Hero: The client (armed with our product).
    • The Resolution: A life without the pain.
  2. Visuals: Use minimal text. Let the product speak.
  3. Nostalgia/Desire: Frame the buy not as a cost, but as an identity upgrade.

4. 🏈 The Relationship Check (The Jerry Maguire Rule)

"Help me, help you."

Mandate: Transactional relationships are fragile. Personal ones are bulletproof.

  1. The "Quan" Metrics:
    • Do you know their kid's name?
    • Do you know their biggest career fear?
  2. Personal Touch:
    • Required: Hand-written note (or personalized email) after closing.
    • Forbidden: Generic "Dear Customer" blasts to key accounts.

5. 📉 Sales Audit Checklist

Before marking a deal as lost:

  • Ari: Did I offer a discount/upsell combo?
  • Chris: Did I attempt contact at least 5 times?
  • Don: Did I pitch the dream, or just the features?
  • Jerry: Did I ask them what really matters to them personally?